SAN LUEUR × LOVR

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Social & Content Proposal · Prepared for SAN LUEUR
Attraction, never chasing.
Prepared for
Diana Shenouda · SAN LUEUR
Scope
Social strategy, content production, ads and journey
Year
2026
The brief

Full creative control, handed over. Your week becomes approvals, a yes on a grid that is already right, while your time goes where it earns most: the product and the numbers.

One partner who holds the vision, so it never needs re-explaining. Every touchpoint, from the feed to the inbox, carrying the same message. What follows is exactly how that runs, and exactly what it costs.

The shape

Three pieces, one world.

01

The engine

Monthly social strategy and management, 16 to 20 posts a month, run on an approvals only rhythm. The feed held to one standard, every week.

02

The production day

A full day each quarter, photography and cinematography across multiple locations, feeding the entire quarter. Billed per shoot, never folded into the monthly.

03

The layers

Ads strategy and creative, the email journey redesign, and the personal brand run alongside the business. Each itemised, each switched on when you are ready.

01 · The engine

A feed that runs without you.

  • Creative direction
    The visual world held consistent across every post, so the feed reads as one hand, one standard.
  • Monthly content strategy
    Built and presented for your review each month. A yes is all it needs.
  • Grid planning
    The feed composed as a whole, not post by post.
  • 16 to 20 posts a month
    LOVR created, with founder moments, testimonials and customer content woven through so the brand never speaks with one face only.
  • Captions in brand voice
    Written to the SAN LUEUR register, education carried in your voice.
  • Content activation, itemised
    Scheduling and publishing managed end to end inside your workspace. You keep the login, the visibility and the final say.
  • Monthly report
    Read on revenue, not likes. What sold, what moved, what runs next.
The engine number

$3,400 a month with activation, $2,900 a month if your team handles activation in house. Six month term, billed monthly, ex GST.

02 · The production day

A quarter of content in a day.

  • Content and shoot direction
    Creative direction meeting, mood board and written direction for photography, storyboard for cinematography. Approved by you before anything is shot.
  • The shoot day
    One full day, multiple locations, photography and cinematography captured together.
  • Photography · $2,600
    80 to 100 edited stills, colour graded, delivered ready for the feed, the site and your email campaigns.
  • Cinematography · $5,000
    One 30 to 45 second brand film, three 15 to 20 second reels, ten cinematic vignettes.
The shoot number

$7,600 ex GST per shoot, billed as a one off. Travel, location hire and talent are excluded. Depending on creative direction, an additional shoot day may be worth considering; we will flag it early if so.

03 · The layers

Switched on when you are ready.

  • Ads strategy and creative · from $1,800 a month
    Competitor ad intelligence, hooks, audience and lookalike data work, finished ad creative handed to your in house team to run. Staged deliberately: switched on once the organic engine has had its run.
  • Ads activation · $1,200 a month
    If you would rather we run the accounts as well. Excludes ad spend.
  • Email journey audit and redesign · $2,600
    One off. The Klaviyo nurture sequence redesigned, up to six campaigns, with email, SMS and the website brought into one design language and one message.
  • Personal brand layer · $1,600 a month
    Diana's personal account run alongside the business account. Two feeds, one world, each making the other stronger.
The investment
$3,400 per monthEx GST · The engine, activation included · Six month term
$7,600 per shootEx GST · The quarterly production day, billed one off

The engine runs at $2,900 a month where your team handles activation in house. The layers are itemised and priced on their own lines, so nothing is assumed and nothing is hidden.

  • The engine
    The monthly rhythm
    Strategy, grid, 16 to 20 posts, captions and a report read on revenue. Your involvement: approvals.
  • The production day
    A quarter fed in a day
    Photography and cinematography across multiple locations, delivered ready for feed, site and email. Travel, location hire and talent excluded.
  • The layers
    When you are ready
    Ads strategy and creative, activation if wanted, the journey redesign and the personal brand. Each on its own number.
The next step
One sign off, and every touchpoint starts carrying the same message.
Prepared by LOVR for SAN LUEUR
Savannah Barber · Creative Director · savannah@lovr.agency